>>BRANDING • 2021 • LOGO DESIGN
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Since this project is more about a local and rural matter, a more natural and earthy color combination result as the best possible solution. The color combination shown above is a little inspired of the Armenian flag colours, as they are not bright, light darkened and warm.
The client didn't want a specific direct connection to Armenia as they additionally get involved in social projects regardless of the country. Hence the turquoise colour was chosen as the client's preferred this color as the primary one.
Moreover, the child-friendly colours give the feeling of happiness, joy and diversity.
Friendly, Trustworthy, Serious
Brandon Text is the companion of the famous Brandon Grotesque type family.
It has a higher x-height than the Grotesque version and is optimized for long texts, small sizes and screens. This sans serif type family of six weights plus matching italics was designed by Hannes von Döhren in 2012.
The organic and rounded edges suited best for a company that wants to communicate sympathy and familiarity/trust.
Although its based on geometric forms, it has been optically corrected for better legibility and appears serious. Brandon Text has a functional look with a warm touch which is important for the brand to express.
The client imagined their brand consisting of geometric forms which should have the a futuristic touch but also have a sympathic and strong feature.
Briefing: 'The logo shall symbolize: Connectedness, strength, optimism.
Hope, openness, community... Transnational! Cooperation!
Clear, distinct, with or without text, modern, confidence inspiring, somewh'at classic
Young, active & modern team.
DAV Social is a German-Armenian support association for social cohesion.
Social projects: Further education projects, projects with children, help for hospitals and rehabilitation centers.
Reintegration of the affected people into society. Creation of a self-financing eco-system (...more in PPT)'
